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Focus is everything in a business, whether it be a new startup or a large enterprise. In my role as a business advisor, I often see well-meaning entrepreneurs try to be everything to everyone, which results in many things done poorly, and few totally delighted customers. People are confused by mult Read More

Cats, dogs, goats, and monkeys, just to name a few of the celebrity animals that have dominated social media over the last decade or so.

The question is, why are social media users so inclined to post content related to animals?

This article unwraps the history of how animals achieved their c Read More

If you have not succeeded as well as you would have liked, how do you explain that? Is it because of your parents, your boss, your friends, the government, or God, or just bad luck, or is it down to yourself? Read More

Blog for business is important but starting one is not as easy as it sounds. Here's 10 tips to get you started. Read More

I definitely had to write a post about a strategy. It is unbelievable how many people have no idea what strategy is and why it really matters.

So, here it is, guys, a short and introductory description:

A strategy is a core, the backbone, the bottom line of everything a company does

What d Read More

Social media selling can be a lucrative way to capture people where they spend a ton of time: on social media. But is it right for your business? Read More

If you have an ecommerce company, there are a few essentials you should be asking Santa for this year. Check out this must-have Christmas wish list! Read More

It is crucial for small business owners to prepare for any kind of emergency ahead of time. Here are some of the emergencies you need to think about ahead of time. Read More

Making critical business decisions based on traditional customer service metrics alone can be detrimental for your brand.

Rethinking your metrics ensures that you’re targeting and measuring the aspects of your services that matter the most to your customers. To make this process more manageable, Read More

The last thing an online shopper wants to see when they finally receive their purchase is a fragile item that’s been crushed, cracked or otherwise damaged during the shipping process. It can really hurt the customer experience while also costing companies money to replace the broken items.
So just Read More