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If you know one thing about me is that I love Twitter, and I love social media tools – and Twitter, thankfully, has a lot of them! Over the years, I’ve tried out as many Twitter tools and apps as I could get my hands on. Some were great, some not so great, a few made it in the long run and others d Read More

The PR stunt has been used to promote the (somewhat divisive) all-female remake of Ghostbusters. With a flurry of excitement on social media, it’s proved to be a great example of out-of-home advertising.

Here are four reasons why it worked. Read More

Social network traffic is not easy to convert into customers. It is one of the most cost-effective marketing channels which has two type of audience base-

Inactive audience who are just numbered in your network
Enthusiastic audience who are interested in your offers Read More

Finding out what your small business customer wants can be as simple as engaging them on the shop floor or compiling and distributing detailed questionnaires or surveys. Irrespective of the method, ongoing engagement is crucial in building a loyal customer base Read More

Welcome to the MarTech Jungle! It’s clear the traditional demand generation model has totally gone pop. So that Monsters of Funnel have returned with their second album – a 360* experience into the modern day technology stack that empowers marketing and sales. Read More

Who doesn’t want their blog post to go viral? Who doesn’t want more eyeballs on their masterpiece? Considering the time it takes to research, draft, edit, proofread, and publish a blog post, it’s a shame when it only gets a handful of views. Usually the posts that go viral have one thing in common: Read More

Who doesn’t want their blog post to go viral? Who doesn’t want more eyeballs on their masterpiece? Considering the time it takes to research, draft, edit, proofread, and publish a blog post, it’s a shame when it only gets a handful of views. Usually the posts that go viral have one thing in common: Read More

Who doesn’t want their blog post to go viral? Who doesn’t want more eyeballs on their masterpiece? Considering the time it takes to research, draft, edit, proofread, and publish a blog post, it’s a shame when it only gets a handful of views. Usually the posts that go viral have one thing in common: Read More

Simply put, a sales funnel conceptualizes the process of turning prospective leads into loyal customers. Read More

In business, you can set yourself on the path to success by always striving to put your best foot forward. Unfortunately, that’s not always quite so easy to do—especially when you feel nervous or insecure. Read More