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Using Pinterest for marketing is a powerful yet fairly underutilized tool. While many businesses — especially retailers — know how to use it for B2C marketing, the platform offers opportunities for B2B marketing as well. The question, then, is how to make it work best for your company. Read More

Social media platforms have been one of the strongest megaphones for branding messages for several years now, but many companies still have not embraced them fully. Admittedly, it can be daunting to try to enter the world of social media, especially without a basic knowledge of the options and a st Read More

Hopper, a robust Instagram post scheduling app, allows you the ability to launch more posts on Instagram, in far less time, using far fewer resources. Read More

When you have just under two hours to determine if the person sitting opposite you is the right fit for your company or not, every question matters. We’ve accrued so much free advice on how to hire for customer support that we decided to put it together in one place and share the love. Read More

In my business life, I have, often, find tools and methods, which help me to understand better the environment in which I was operating in. It is important in my line of work to have good approaches, tested operations and trustworthy tools to help you listen carefully and on time the requirements a Read More

Whether you’re a professional blogger or just getting started, gaining social traction for your posts is one of the most crucial tactics for getting your blog noticed and read. Hence the coined expression “content is fire, and social media is gasoline.” Read More

When it comes to customer value what many organizations tend overlook often is the emotional connection. Brands forget that customers can strike an emotional connect for various reasons. Due to this emotional connection, the brands tend generate more revenue than those who are just about satisfied Read More

Focus on the future.

Today’s reality should not stop you from moving forward. Convince yourself that the future has to be different from today.

Do you have a sense of mission? Because that’s what keeps you going. Especially if it appears to be mission impossible. The harder the goal, the more Read More

Every B2B marketer would love to hit a homerun with every piece that they write. They would love for every marketing campaign that they are behind to be a rousing success. Is this likely to happen for anybody? Probably not. There are too many variables to ensure that every effort is a success. Read More

There’s certainly no shortage of pizza businesses already in existence. But there’s always room for more. If you’re interested in owning your own pizza franchise, but want more options than just Pizza Hut and Domino’s take a look at this list of pizza franchises. Read More