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The caption for this cartoon evolved quite a bit while it sat marinating in my spreadsheet for a month or two.
At first it was, “They’re smaller, cheaper, and easier to assemble than cubicles.” Which just sort of sits there and asks you, “The joke is where?” Read More

Giving customers something free is a great strategy for attracting more business. When it comes to software, though, you’ve got two models to consider:

The free trial, which gives users total and free access for a short period of time

A freemium version, which is free forever, but has limited Read More

A high quality marketing banner can improve your brand awareness and generate more sales. Here are tips on what you should consider when designing a banner. Read More

In an increasingly API-driven economy, the most successful apps are the ones that can leverage each other’s software, data, and services. With innovative platforms like Zapier, linking to other apps will make your app that much more valuable to your customers. Read More

In an increasingly API-driven economy, the most successful apps are the ones that can leverage each other’s software, data, and services. With innovative platforms like Zapier, linking to other apps will make your app that much more valuable to your customers. Read More

If you’re not using Snapchat for marketing, you could really be missing out, especially if your target audience includes millennials. The platform has been steadily gaining traction with younger consumers. And since a lot of brands are still hesitant or unsure of how to use it, Snapchat offers you Read More

Effectively managing all of the social media channels and options can be overwhelming, especially on a budget or with a need to focus efforts on the business itself. Few would argue with the need to take advantage of social media marketing as a low-cost, high-reward way to drive traffic and reach p Read More

The internet has drastically changed how consumers behave and how businesses market their products and services. Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies. Read More

The only way to get better at something is to practice. You can read up on news, take advice from mentors, brainstorm and come up with new strategies, but the only real way to improve your skill set is to put it to use and gain experience. Read More

With the pile-up of data proving the bottom line benefits of employee volunteer and giving programs, more companies are clamoring to launch or escalate their own programs. As someone whose business helps organizations manage their corporate volunteering and giving, I’m delighted with this trend tow Read More