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While we should be monitoring what's happening in the online economies of the BRIC countries, the top 3 countries to consider when looking to expand beyond US are (1) UK, (2) Germany, and (3) France -- in this order. Localize creatives, landing pages, and partner with local agencies to help you rec Read More

When it comes to true innovations size doesn't matter. I see individual affiliates compete well with large affiliate companies — especially when it comes to such three channels as (1) Social, (2) Mobile, and (3) Location-based marketing. These are the areas where, I believe, opportunities lay for a Read More

Exceptions aside, it seems that 8 Tweets a day (or less) is the sweet spot. Read more in this analysis of Tweet stats of some of the top thought leaders and influencers of Internet marketing... Read More

The 4 things that I not believe we will see happen in the next year or so:
(1) We're not gonna go away from the last-cookie-wins rule;
(2) We're not gonna go away from cookies as the primary method of tracking affiliate referrals;
(3) We're not gonna see a substantial decline in the usage of cou Read More

I. Not all social media users are the same.

II. Affiliate managers do have a challenge to deal with. There are at least 4 questions every affiliate manager should answer: (1) Do/should you accept such services/platforms as affiliates? (2) How do you then control how exactly your brand will be "p Read More

2012 Forrester study scaled down previous growth prediction(s), addressed the role of affiliate marketing in branding, multi-touch nature of present-day ecommerce, and much more Read More

In a recent affiliate poll, nearly one-third of respondents admitted that they never read affiliate program rules. Interestingly, affiliate managers aren't very different at times. Read More

Wondering about the effectiveness of pay-per-call as a performance marketing model? CTR rates go up 250% after including phone numbers in paid search search ads; call-to-conversion rates (CR) range from 30% to 50% (as opposed to 1%-3% for click-to-call CR), while average phone order values end up b Read More

Oh, what a disappointment (in affiliate marketing) awaits you, should you entrust your judgement to search engine "autocomplete suggestions"! The pessimism about affiliate marketing — reflected in these most frequent queries – is merely astounding... Affiliate marketing is... "dead"... "a waste of Read More

For the co-branded pages to increase affiliate conversions, here are the 5 key elements you want to cover: (1) Affiliate's logo alongside with the merchant's/advertiser's logo (assures the end user that there's a clear tie/relationship between the two); (2) Verbiage which welcomes the affiliate-ref Read More