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To improve your open rates you need to be open to communicating with your affiliates. Getting feedback from publishers will allow you to understand what they want and engage with them more. This increased engagement should lead to more people opening your emails. You can then tailor your newsletter Read More

Back in late 2009 I ran a poll which revealed that only 38% of affiliates, generally, pay good attention to affiliate program agreements before submitting their application (24% always, 14% often)... See an updated version of this (with examples of June 12) in this post... Read More

If you want your affiliate program application to get approved, steer clear of these common mistakes and problems. Read More

Too many merchants who run affiliate programs either (a) have lousy “Affiliate Program” pages, or (b) don’t have any such pages at all, and simply redirect that “Affiliates” or “Affiliate Program” link to their affiliate network-based sign up forms... Read More

Affiliate managers should give preference to personal emails. At the very least, we want to categorize affiliates, creating group-specific customized versions of the newsletter -- to maximize each circular's relevance for individual affiliates. Read More

If you thought the $90m that WhaleShark Media paid for RetailMeNot.com was impressive, read this! We certainly don't see such acquisitions happen often, and when we do they are great signs for the affiliate marketing industry. Read More

When working on an affiliate newsletter you want to equip, not tell. Don not market to them, but rather: give them good tools to promote you. Read More

Oh, affiliate marketing videos! There certainly is no lack of you online. However, not all videos are created equal. Neither are all of them worthy of a serious marketer's time. Some promise you overnight riches (if you buy their tool or training course, of course), others plainly lack “meat on the Read More

I must admit, I just love the reasoning here. I also see how affiliate networks would, actually, be quite happy to entertain the proposed "cookie life" idea (as many networks earn their money based on the affiliate payouts). However, (a) I do not know of any affiliate network that supports somethin Read More

By all means, do complete as much of your affiliate profile as possible, but don't "overdo" it. If you don't know what something means, ask. Read More