Prussakov voted on the following stories on BizSugar

Yesterday afternoon an important news came from Colorado. U.S. District Judge Robert Blackburn's ruling permanently handcuffed affiliate nexus tax (aka "Amazon tax") law as unconstitutional. Read More
If you are concerned about those customers who leave your website during the shopping process to look for coupons, find the most attractive one on an affiliate site, click an affiliate link (which sets the cookie which ultimately triggers affiliate commission), and only then place their order, look Read More
As time has gone by, and I have evolved personally and professionally, the affiliate marketing blog I run at AMNavigator.com could no longer be fully suitable for all the things that I have to say. Being positioned as an "affiliate marketing blog" AMNavigator.com nonetheless ended up having multipl Read More
Numerous great articles and blog posts are being published every week. Today I’d like to shine a spotlight on three that were published in the course of this week, and that many affiliate marketers (especially affiliates, but also affiliate program managers) should find of interest... Read More
U.S. to reach $362 billion by the end of 2016, Europe - $230.4 billion by 2016, but it is China that aims at becoming "the leading market for global e-commerce" with e-commerce sales reaching $2.86 trillion by the end of 2015. Read More
The State of Georgia has just a bill which includes what has become known as an "Amazon tax" (or legislation that allows the state to tax out-of-state online retailers who use in-state-based affiliates to market their products/services).

Some believe this to be a "good news" for the state. But i Read More
Last week a4u, in association with Commission Junction, released their inaugural Travel in Performance Marketing Report for 2012. Whilst not necessarily relevant to my all of my US-based readers (unless, of course, you market in the UK as well), the topics discussed include several important subjec Read More
On March 7, 2012 BrandVerity released its Affiliate Compliance Guide. In it they cover “techniques, signs, and strategies to combat affiliate fraud” which may be draining your money even as you are reading this post now.

Here are just a few interesting excerpts and a screenshot from it (all of w Read More

How to Safeguard Your Affiliate Program Against Fraud?

Avatar Posted by prussakov under Online Marketing
From http://www.amnavigator.com 4613 days ago
Made Hot by: amadon on March 19, 2012 5:35 pm
(1) Pre-screen affiliate applications carefully (before approving them) to weed out anyone who doesn't belong.
(2) Set your locking period at a term that gives sufficient time to reverse payout on any invalid lead.
(3) Once fraud is caught, investigate the case to determine the cause of it. If i Read More
How do you get people through the conversion funnel? What things should you tweak/optimize in your online checkout to make it easier for them to convert? Read More
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