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In 2012 business executives plan to increase their spend on email (60%), social media (55%), search (37%) and mobile (37%). They are also planning on actively integrating email with social media marketing (68%) as well as with mobile (44%). I hope they're also planning on investing into a robust pl Read More

I've analyzed my blog's traffic, and my numbers are very different from those reported by Fred Wilson earlier this morning... What do *you* see? Read More

Apple's profits for Q1 are truly jaw-dropping. The company is now worth well more than twice as much as Google... Don't dismiss Siri as "just a feature". It can be much more for your business. Read More

Over the past couple of years, many of the world's top business schools have become pretty active on social media, Twitter included. In fact, some maintain several quality Twitter accounts... So, today I bring you a list of top twenty business school accounts to follow on Twitter. Read More

I'm afraid that we hear (and use) the phrase so frequently that it is quickly turning into a cliché (or a phrase that is losing its true effect and meaning as a result of its overuse). So what is "proactive management" exactly? And how do we achieve it in the context of affiliate program management Read More

...from WMF Knives, Coca Cola, BMW's Response to Audi's Billboard Challenge, FedEx Kinko's, and Lego Read More

One of the biggest problems that affiliate program managers have is believing that their job is to manage affiliates (and not the affiliate marketing channel, or the program). Such approach, coupled with two destructive assumptions -- (1) that, by extension, an affiliate program manager is smarter Read More

So, online you can pay for clicks, leads, and then there's also something called "CPA"... What are the differences between these, and how exactly do they work within one affiliate program? This post addresses these questions. Read More

I don't know about you, but the amount of information (from quality to mere noise) distributed via social media overwhelms me at times… So, as mentioned not too long ago, one of the methods that I use is that of sorting and filtering. Now, over the course of the past four years, some of the people Read More

"But how, in the world, does a brand new business name gain such tremendous brand recognition over such a short period of time?" I wondered. And yesterday I've found the answer. It is probably not so much "brand recognition" that we should be talking here, but something different (and equally impre Read More