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Affiliate marketing is still a core online marketing technique for many businesses like retail, travel and financial services. The principles of working with and incentivising partners can also be applied to many other areas.

This interview covers the basics of affiliate marketing for those who Read More

I have done this in 2009, 2010, and in 2011. And now again, for the 4th time in a row I am happy to bring you worldwide affiliate marketing events (conferences, symposiums, conventions and expos) that are worth considering in 2012. Read More

In the course of the past three weeks we were flooded with speaking proposals for Affiliate Management Days, the new professional forum for affiliate program managers, and everyone involved in affiliate marketing on the advertiser’s side. It wasn't an easy task, but we've selected the speakers for Read More

Today I'd like us to turn to the inevitable consequence of affiliate program mismanagement.

When an affiliate marketing program is run in an affiliate-unfriendly way, the only logical outcome is affiliate "brain drain". Read More

It's that time of the year when we're analyzing, summarizing, drawing conclusions, and learning from the successes and failures of the year that's coming to an end. In a similar tune, today I'd like to highlight the most popular (based on the engagement earned) of 232 blog posts of mine that have a Read More

Principles of leadership (particularly, transformational leadership) work wonders when applied in any management context, and especially in affiliate program management. Read More

With great pride, and slight tremble in my voice, I bring you………… a brand-new conference — a different conference, a professional forum geared specifically towards affiliate programs managers and marketing executives responsible for their businesses’ affiliate marketing programs. Read More

Several things – important to affiliates, and affiliate marketing industry as a whole — have happened in the course of the past few days, unfortunately not all good, and today I'd like to draw your attention to the following four: (1) PA enacts affiliate tax, (2) Bing bans deals sites, (3) Federal Read More

Online sales were up 33% over 2010, and 29.3% up over Black Friday 2011. Overall conversion rate went up from 5.6% in 2010 to 5.71%, mobile seeing the best improvement (from 2.24% to 2.99%). Social media wasn't as influential... Read More

Earlier today IBM Coremetrics published their Black Friday 2011 benchmark report, and while there has been an impressive 24.3% increase in overall online sales over last year's figures, it is the mobile channel that has shown the *most* impressive growth... Read More