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It's a fact: in the vast majority of affiliate programs only 5% of affiliates (or less!) generate 95% of action. Sounds familiar? It should... Part of the reason is that very few affiliate managers pay proper attention to the second pillar of affiliate program management — the activation of their a Read More

Starting from the beginning of this month a “What I Really Do” meme has been going around (spread especially actively via Facebook), reflecting “a range of preconceptions associated with” various fields of “occupation or expertise” — from photographers and graphic designers to directors and entrepr Read More

Every single day I get emails with questions related to affiliate program management. Some folks are looking for a free advice, while others are willing to pay for it. Whichever group you fall into, this post should help, as today I'd like to bring you both free ways to get this advice, and a few p Read More

The two most important elements to having a successful affiliate program are affiliate recruitment and affiliate activation. Without being able to effectively recruit affiliates into your program you will not have any performance based sales force promoting your product, service or brand. This is t Read More

It seems like it has been only yesterday that I broke the news of the first-ever affiliate management conference being planned... We've gone a long way since that first announcement. The agenda is packed with great educational sessions from 28 speakers, lots of good press received, two of the confe Read More

Landing Page Optimization is a hot topic in Internet Marketing these days, and is finally getting attention in Affiliate Marketing management as well. And so it should. Widening your affiliate conversion funnel can generate a much greater revenue lift than other activities... Read More

Between numerous affiliate marketing blogs, podcasts, forums and magazine publications, there certainly is no lack of online affiliate marketing education out there. However, when it comes to structured (or even face-to-face) learning, the real opportunities aren't that many. Today I'd like to brin Read More

Every email sent to an affiliate threatening them with "termination" unless they do something (and here it doesn't matter what the affiliate manager is asking for — putting up links, traffic referrals, or lead/sale generation) is a big thick nail in the coffin of the affiliate program. Even in trad Read More

As an affiliate manager or an outsourced program manager, there are several different ways that you can use web analytics in order to strengthen your programs or to strengthen your relationship with affiliates.... Read More

t has been a while since the topic of adware and conjugated affiliate commission fraud has been brought up on digital marketing blogs. It may appear that the problem is gone. However, this is by no means so.

See this Q&A with Ben Edelman, a Harvard Business School-based expert on affiliate commi Read More