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If you've seen summaries (like this one, for example) of Matt Cutts' yesterday's video on cloaking, you may have read that cloaking is always in violation of Google's quality guidelines and there is "no such thing as white hat cloaking". Yes, he actually did say that no "white hat cloaking" exists, Read More

Excellent framework ("borrowed from the field of Artificial Intelligence"). A must-read for everyone in digital marketing, web analytics, and conversion rate optimization. Read More

Yesterday we spotted an affiliate ad on Bing. It was by a brand hijacker (as the merchant prohibited paid search bidding on its trademarks, URL, and variations thereof), but they may think they are not as bad of a violator as some others... The "keyword" they are using is the merchant's full URL. T Read More

Excellent must-read and must-bookmark post on usability analytics tools. Besides reviews, also contains a chart with the key features of each tool, as well as pricing information. Read More

It appears that while I do my best to take note of positive news and developments in the industry it is when I blog about problems (read: a negative news/issues) that I get most interest and participation from my readers. And unfortunately this is natural... But today I’d like to focus on the good Read More

Excellent post, featuring "8 low cost, free, and free trial tools to help you drive down site abandonment as holiday spending kicks off in earnest". A must-read for everyone with a website. Read More

Is this really a "war" or more of a "business as usual"? Are these obstacles (conditions that impede progress or achievement) or challenges (threatening, provocative, stimulating, or inciting circumstances)? Read More

On Cyber Monday 2010: 9 Million people spent $1.028 Billion online (↑19.4% vs 2009). Are *you* ready?! Read More

Whether this was a coincidence or a part of their marketing strategy (something inclines me to believe that it was the latter), I have mixed thoughts and feelings about this one... Would love to hear yours too. Read More

[Study] SMBs that tried daily deals: made money from the campaign(s) (55.5%), lost money (26.6%), broke even (17.9%). More at http://www.impactradius.com/blog/insight/2012marketing-challenge-4-daily-deals-social-buying-and-coupons.html Read More