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While some may interpret statistics on how long people have been doing affiliate marketing in this way, I disagree... Read More

On this day exactly a year ago I had a company called "Rogue Marketers" apply into an affiliate program we manage. That instance has given me an idea for this post... Read More

This has been going on for years… Of course, the problem with Paxfire is different in the fact that they also have "an optional, unadvertised, and more alarming feature that drastically expands Paxfire's window into users' traffic" whereby "instead of activating only upon error, this product redire Read More

Very seldom are the cases when merchants do something that shows they really care about affiliates. However sad this may be to admit, more often than not, it is the other way around — tracking goes down, websites go down… but merchants don’t say a word. Read More

An affiliate network that's currently negotiating with investors has approached me asking if there's a place where they can review mergers and especially acquisitions that have happened in the affiliate marketing world over the past few years. Having found no such compilation anywhere, I have decid Read More

It is no secret that content is still king, and bloggers know this like no one else. Regularly updated blogs help achieve amazing SEO results in a matter of seconds; and nearly every successful affiliate I know of blogs at least several times a week. Since WordPress remains to be one of the most po Read More

With banners and text links things aren't real straightforward. Savvy affiliates and program managers know that not all banner (or text links) statistics should be taken at face value. Otherwise, we may be lead to wrong conclusions... Read More

Permitting “direct linking” (or Direct-To-Merchant (DTM) paid search bidding), implies that affiliates are allowed to link their paid search ads (through their affiliate links, of course) right to your website. If the use of merchant’s “display URL on any PPC engine is prohibited” (as in the above Read More

Over the past few days I’ve been talking with a new client whose affiliate program’s budget (let me stress: one of the top programs on a popular affiliate network) is being routinely cannibalized by trademark violators, pseudocouponers, and other types of unethical affiliates. In close to 5 years o Read More

Over this weekend I did a lot of reading on the causes and possibilities of the US default happening between 2 and 8 August 2011, and it seemed that the more I read, the better the situation became. With the leaks of the latest news of a debt deal, it seems that the default isn’t a threat any longe Read More