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One of my most popular posts of 2010 was the Effectiveness of Online Video: CTR, Conversion & Other Data one. Needless to say how anxious I was to get a hold of the newest Econsultancy’s “Online Video Best Practice Guide” by Steffan Aquarone which was released less than 24 hours ago.

It’s an imp Read More

Since my last post on the bad news from California, Governor Brown has signed the bill, while Amazon has announced its decision to cut ties with its California-based affiliates (which includes not only affiliates of Amazon.com, but also of all its subsidiaries, such as Audible.com, Endless.com, Zap Read More

Bad news has just come from the state of California — the affiliate nexus tax, seems to be on the threshold of materializing. No, not into cash — the state treasurer is right on the money when saying that the online sales tax revenue is good in theory, but not being sure certain if the dollars woul Read More

Many people blog these days, but in very few instances can I say that I enjoy every post that this or that blogger puts up. There are, however, bloggers out there that I follow daily (or as frequently as they post), and anxiously wait for their next post. Every time they write I either learn someth Read More

I'm split on the subject of social media marketing effectiveness... I do understand how when properly handled social media efforts increase engagement with brands (personal or corporate) and facilitate loyalty growing "fans"; but I, personally, do not know of one marketer who could confidently comp Read More

There are a number of things they want to know prior to deciding to join your affiliate program. Good affiliate programs answer these questions in Affiliate FAQ sections right on the merchant’s website. Read More

Needless to underscore how happy I am to see that out of the top 3 books on the list, two are mine. It also seems that someone needs to write a more updated book for affiliates... Read More

While some may say there is a million and one reason to attend conferences, when it comes to conferences on marketing I like every attended trade show to bring measurable results. Then it has a truly positive ROI in my eyes (hence, a good reason to be there). Just as 74% of CEOs I believe that a hy Read More

Remember my last week's "Possibly the Worst Affiliate Traffic Leak Ever" post? Well, auditing a client's affiliate program, I discovered a situation that was even worse... merchant linking to himself through affiliate links. Read More

Starting from June 16 eBay Partner Network (EPN) is provisionally suspending relationship with all loyalty/cashback affiliates... EPN explains it as a "go dark" test the goal of which is to "quantify the incremental value of these partnerships and to price them properly". Seems to be in line with e Read More