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A seemingly easy-to-answer affiliate question may lead to consequences that you do not want. There are two ways to handle things: the wrong way and the right way... Read more in the post. Read More

I can't help but devote my today's blog post to Soviet and Russian cosmonauts, and what we can learn from them... Read More

My newest piece on the 5 worst things that can happen to your affiliate program, and how to avoid these nightmares. Read More

An online merchant wrote: "We have always had an issue with offering discounts to our affiliates because then we end up paying the affiliate a commission, discounting the costume to the customer ... and nothing is left for us to even cover our costs. Do you have any other suggestions of promotions Read More

Sadly, most of these news aren't positive news, but c'mon, how could they be when we're talking conditions that make it hard for businesses to function? Read More

What coupons should online merchants offer? What makes a "killer coupon"? What should coupon landing pages cover? All of these (and more) questions are answered here. Read More

As I was reading through Mr. Medvedev’s 10-step plan this morning, I couldn’t help but make parallels between the proposed initiatives, the reasons behind them, and the problems e-businesses often face when looking at launching or growing their affiliate marketing programs (and, as a rule, the bigg Read More

I find Impact6's example extremely encouraging. Every industry, company, and manager who focuses on active LISTENING and strives for ENGAGEMENT wins. It was good to be reminded of it once again today. Read More

SalesForce has just acquired Radian6 (social media monitoring company). The line between SM monitoring and CRM is blurring... Read More

eBay announced its plans to acquire GSI Commerce (for a total of $2.4 billion). What does this deal mean for the ecommerce landscape? Read More