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What is Affiliate Marketing for YOU? For me it's "freedom", "flexibility", "expertise", "professional secrets", "performance", and, of course, an "unmanageable workforce"... Read More

For a small business in a moderately crowded niche, 40-45% is a realistic growth to expect. If, on the other hand, you are a Fortune 500 business with a solid online presence and a good flow of Internet sales prior to starting the affiliate program, a 10-15% growth is a great result to achieve thro Read More

Affiliate networks are not affiliate program management agencies. They are not hired to grow and manage your affiliate program. Simply put, they are platforms that provide merchants with such services as tracking, reporting, hosting of creatives and datafeeds, payments to affiliates, etc, but the v Read More

Competitive intelligence can be a powerful tool in the hands of a skilled affiliate program manager. However, very few managers are actively using it for their benefit. In this post I'm describing how you can put it to good use... Read More

There is an array of affiliate marketing-related podcasts all around the place, and to help you navigate the ocean, I’ve decided to put together a list of those that I believe to be worth highlighting in 2011 (sorry those guys and gals who haven’t recorded anything since 2010). Read More

When a friend or family member asks you: “So, what exactly is it that you do for living?” what do you reply? How do you explain affiliate marketing to someone who has never heard of it? Read More

There is no lack of interesting folks to follow in the affiliate marketing blogosphere. However, since it constantly develops and changes, I thought it would be good to put together a list of the top affiliate marketing blogs and bloggers to follow in 2011... Read More

I’ve had some fun reviewing Nielsen BookScan data (for my newest book, Affiliate Program Management: An Hour a Day) through an Author Central set of tools that Amazon offers me. BookScan — which reports on 75% of all retail print book sales in the US — collects point of sale data from over 10,000 r Read More

(1) What is affiliate marketing? (2) Who are affiliates? (3) How to define super affiliate? (4) What is the best affiliate program? (5) Why affiliate marketers fail? Read More

Ceasing relationships with affiliates -- as some merchants have done -- isn't resolving the problem, but only worsens the situation. Therefore, I always advise merchants to collecting the tax instead. Read More