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Video is something every online marketer must at least play with. It isn't unusual to see video CTR exceed banner CTR by 10 to 50 times; and yield conversions that are up to 10x greater. Video advertising is proven to increase engagement, doubling dwell time, increasing dwell rate and, consequently Read More

Do not donate to scammers! Too many traps out there now... Here is a compilation of 10 legitimate websites where you can make your donation to help Japan... Read More

The path to YouTube marketing success can be littered with potholes that budget- and time-strapped small businesses can’t afford to fall in to.

We’ve spoken to three top experts in the video marketing arena to get professional advice about the common mistakes that small companies make on the vid Read More

Who are some of the greatest psychology and persuasion folks in the world that also tweet on a regular basis? See this Twitter list. Read More

A number of online merchants have approached me asking a question that may be summarized as follows: "Can the use of web hosting servers in another state be considered grounds for tax nexus in that state?" Very good (and important) question. See my thoughts on it in this post. Read More

On March 10, 2011, as soon as the Governor of Illinois signed the Internet sales tax bill into a law, Chicago Tribune christened this decision "a blow to small Web businesses that count Internet retail giant Amazon and other online merchants as a major source of ad revenue." They were right... Amaz Read More

New RingRevenue's case study on the use of pay-per-call marketing by affiliates, and interview with Russ Pechman (VP of Lead Generation at LinkShare) -- all on the subject of call performance marketing. Read More

Management of your brand online (be it a personal, or a corporate brand) is arguably one of the most important things you should care about.

There are a number of experts that regularly blog and write articles on the subject and are also active on Twitter (sharing their own thoughts and tweeting Read More

Merchant settles with the Federal Trade Commission (FTC), having "signed a consent agreement and agreed to pay $250,000 for deceptively representing that endorsements … that were posted on blogs or other websites" (affiliate websites). Read More

Regardless of what type of online marketing you are involved in, I am certain you will benefit from at least a few of the lists I’ve put together in the past. Today I’ve decided to compile them all into one big list (for better digestibility and use). Read More