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Earlier last week Amazon held its annual shareholder meeting in downtown Seattle. One of the questions that came up repeatedly was one that is of utmost importance to the affiliate marketing world — namely, the affiliate nexus tax, and Amazon's stance on it... Read More

ROI, or Return on Investment, is one of the key indicators of your affiliate marketing campaign’s success of failure. Analyzing your campaigns’ ROI figures is a must both for merchants, and for affiliates. As a result, you get a better understanding of what works and what doesn’t. And since at the Read More

When merchants link to select affiliates, it doesn't go down well for all the other affiliates in the program, and here's why... Read More

Overall program's EPC is like an average body temperature around the hospital, hence, not good grounds for basing your CPC decision on... Read More

The past three years have shown how destructive these laws can be — seldomly yielding taxes, but always killing businesses. So far, out of over 20 states which have considered such legislation only 5 (NY, RI, NC, IL, CT) have enacted it; and every time it happened, merchant terminations of relation Read More

While I firmly believe that de-personalization of affiliate program management — which starts with “Dear Valued Partner” type of addresses that open emails to affiliates, and ends with “Your Affiliate Team” type signatures at the end of them — negatively affects manager-affiliate relationship, I do Read More

Regardless of whether you’re looking to generate leads or sales, my reply would be the same: since you’re ultimately looking for consumers interested in your products or services, you want to go with a network that already has strong affiliate producers in your vertical. Read More

I am currently training an in-house affiliate program manager... As we’re going through the process, she is asking some good questions. Her following ones about affiliate applications inspired this blog post. Read More

You know the phrase “you don’t get a second chance to make a first impression”? Well, it is exactly the same way with affiliate program descriptions: an affiliate will rarely give it a second look if it has made a bad impression during the very first read. Read More

We can see that the spread is pretty wide. It seems to me that splitting the votes into 4 groups would make the above pie-chart a bit more digestible:

1. Low yield (under 8%) — 40%
2. Moderate yield (9%-15%) — 29%
3. Moderately high yield (16%-35%) — 21%
4. High yield (over 50%) — 11%

Conc Read More