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The book's name is "It's All About the Cookies: Affiliate Marketers' Recipes for Yummy Desserts and Success." This book is a part of Missy Ward's Affiliate Marketers Give Back initiative -- one devoted to raising "money to support Breast Cancer research, treatment, awareness and community programs Read More

There are 520 nominations total, but today out of all of these I’d like to draw your attention to the following seven. The reason is simple. They are all affiliate marketers, and it is good to see them on the list of nominees. Read More

...calls affiliates "businesses that were taking advantage of a loophole that never should've existed in the first place" Read More

It's Friday again, and in the best traditions of Twitter #FollowFriday today I'd like to bring you a list of US affiliate networks which are actively using Twitter to keep both affiliates and merchants up-to-date with their latest news, developments, blog posts, and so on… Read More

Assuming that on every one of those 16,000 tweets I spent some 10 seconds, that's 160,000 seconds, or 2,667 minutes, or nearly 44.5 hours spent tweeting. One would think: “what a waste of time!” writing these hours into the “Losses” column. I disagree. Looking back, and analyzing the “Wins” I can s Read More

Reading Dean's 10 "psychological keys to job satisfaction", I can't help but look at them through the angle of an affiliate marketer. The two groups of affiliate marketers that immediately come to mind are affiliates, and OPMs -- the former being an independent marketer who receives performance-bas Read More

While there are arguments for and against affiliate program managers putting on affiliate hats, in principle, such an experience is indeed extremely valuable to any manager... Read More

As I audit affiliate programs and, conjointly, the websites of merchants who market through the affiliate channel, some mistakes come up more frequently than others, and today I’d like to highlight three that merchants with affiliate programs routinely commit. These are: (i) no link to affiliate pr Read More

Content Strategy is "an emerging field of practice encompassing every aspect of content, including its design, development, analysis, presentation, measurement, evaluation, production, management, and governance." There are a number of experts in the field who are quite active on Twitter; and here Read More

Among the most popular ways to recruit new affiliates we observe (a) reaching out to relevant content producers, (b) going after competitors’ affiliates, (c) active participation in forums, conferences and other places where affiliates gather… basically, all the things I have written about 2.5 year Read More