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Like many publishers, I pay little attention to ready-made banners when I join a new affiliate program. It's not because I don't appreciate the gesture. It's because they rarely make me money. There is a simple law that distinguishes effective banners: "Catch the eye, don't satisfy it!" Read More

In the past nine years Russian affiliate marketing industry has grown 27-fold. Historic growth, projections, and updated list of Russian affiliate networks in this post. Read More

We're reading: "A source familiar with the situation told that Twitter has been adding its own affiliate ID to links tweeted by users since it first launched that early integration with iTunes Ping, and that it continues to do so today." My experiments find some serious flaws in the supporting argu Read More

The most popular free Chrome extension for advertisement blocking, AdBlock, already has over 9.8 million users. A similar extension for Firefox, AdBlock Plus, claims to have over 14 million daily users... Text links, on the other hand, are visible regardless of any settings in a browser or email cl Read More

Avoid (1) being impersonal, (2) not understanding the affiliate's business, (3) not keeping promises, (4) unrealistic time constraints, and (5) being unresponsive. Read More

Twenty-six years after Challenger and Chernobyl, we are facing exactly the same problem in business -- the communication channel ends up being broken down in so many places, especially when we're talking remote business like affiliate marketing. Read More

Is certification or accreditation the best way to make sure people are educated? Yes (in the systematic sense) and No (as there are no benchmarks, and, additionally, in an industry as dynamic as affiliate marketing, the education should also be respectively dynamic). Read More

I, too, hope that the changes surrounding (and influencing) affiliate marketing -- from legislative to technological ones -- will serve the purpose of the overall betterment of the industry. Of course, much will also depend on how the industry responds to the new challenges and opportunities. Read More

The question is not whether the two can co-exist or not, but rather: how can a merchant ensure that each "channel" has a happy (and profitable) life? Here's what two renowned PPC experts, David Szetela and Brad Geddes, think about it... Read More

Regardless of the type of social media that the tool monitors (and analyzes), with some imagination it can be used for a whole variety of tasks -- from affiliate recruitment to other types of marketing relationships. Here are 20 (half of which, I'm sure, you didn't even know existed) to check out: Read More