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"Affiliate managers are still under-emphasizing conversion optimization. A recent study of online retailers revealed that, for every $92 spent driving traffic, still only $1 spent on conversion. With under-investment like this, there’s no wonder why affiliate websites and landing pages are still un Read More

Affiliate Management Days (which is set to take place on April 16-17 2013 in San Francisco) is still taking Early Bird registrations. To learn from some of the brightest minds in the industry (4 keynotes, 2 amazing panels, and 20 breakout sessions) save upwards of $500.00, make sure you buy your pa Read More

When the lights went out in the middle of Super Bowl 2013 I Tweeted: "There will be a lot of talk about this Super Bowl power outage tomorrow, including parallels b/w sports and business." And some really interesting articles/reflections were published... Read More

While the mass media focuses their "analyses" on Amazon, (a) it isn't Amazon, but in-state consumers who will have to pay the tax, and (b) it isn't Amazon (alone) who will suffer, but thousands of small businesses run by Indiana- and Florida-based affiliate marketers. We've seen major e-tailers ter Read More

Do you know that 55% of full-time professional bloggers are affiliates? Or that content-producing affiliates report 75% visitor engagement? These and other important stats in this newest blog post of mine... Read More

Facebook Gifts embodies them all. Their offer is (i) timely, (ii) relevant, (iii) convenient, and (iv) embeds convincing social proof. How do your social campaigns compare? Read More

There aren't many Arabic affiliate networks out there, but with the increasing Internet penetration and Middle East's booming e-commerce, it is important to know who the key players are. Here are the two affiliate networks that are currently active on the Arabic market (and worth your consideration Read More

Did you know that if you live in an "Amazon tax" state (AR, CA, CT, GA, IL, NC, NY, PA, or RI), there is a way for you to work with merchants who terminated "affiliate nexus" state-based affiliates? Try geo-targeting exclusion (or reverse geo-targeting) whereby you will not show the merchant's ad/l Read More

Of course, you may use paid tools (like AffiliateRecruitment.com and Linkdex), but the reality is that the numbers of modest-budget merchants (and affiliate managers) are significantly higher than those who can afford to pay for streamlined affiliate recruitment (which, by the way, is worth every p Read More

The Internet has turned the classic definition of the word around, turning it into "a list of desired items the compiler MAY obtain via putting it together and sharing with friends." Are you using wish lists yet? Chances are that more than 50% of the people who read this question, don't (missing ou Read More