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On the heels of Yoni's post on marketing and advertising blunders, I found this UNBELIEVEABLE item. It's almost too CRAZY to believe!

Let's call it "How to Do Irrepairable P.R. Damage to Your Company With Assinine and Idiotic Marketing Decisions! Read More

So when you have to make difficult employee decisions, remember that in the long run, you’re doing everyone—your employees and your customers—a favor. Everyone deserves to have a job that showcases their particular abilities, and sometimes you may find yourself in the position of shepherd . . . guiding people to their right spot Read More

There’s been much debate over the role and impact of social media on lead generation. However, after all the pontification it looks like marketers themselves are taking the plunge.

According to a recent Unisfair study of Technology Marketers the top emerging channel is social media for lead generation, with 74% of respondents tagging it as a priority Read More

In yesterday's blog, we covered the ways weak international business writing can destroy your brand. Now, here's a look at what can make your international communication weak along with ideas for how to strengthen it. (I get up on my soapbox for one thing in particular. Read More

A slideshow for your viewing pleasure: some of the funniest, freakiest, most bizarre and most offensive advertisements in business history Read More

How to get less out of LinkedIn. LinkedIn is a great tool for networking and can help transform you job hunting and business development results Read More

A few statistics on the role of telephones in customer relations, what we do right, and where we fail Read More

Decision-influencers can make or break your deal. Dealing with those who would break your deal is a tricky business. But it starts by following three important rules, including not making your obstacle defensive, allowing them to lead with their vision and, occasionally, taking something away Read More

Regular people make money via employment. They wake up early every day, get to work, stay there for a fixed amount of time (plus possible overtime) and usually the day is almost gone when they come home Read More

I am tired of hearing B2B sales people take a passive approach to sales. Our job is to drive revenue… M-O-N-E-Y. Why would someone choose to be a front line B2B rep if they don’t have a little “hunt” in them? Maybe it’s because they like the money, but there is a difference between selling and taking orders.. Read More