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Modern portfolio theory assumes that we are rational investors and invest only in efficient and optimal portfolios that provide the maximum return for minimum risk. The truth (as posited by Behavioural Economists) is that we far from rational and are subject to a myriad of psychological influence Read More

Often in the world of Business we fall into the trap of judging books by their covers.

Let's say Dolph Lundgren, co-star of Rocky IV came to you to apply for a job. "What can that muscular, dumb jock bring to my business?"

How about a 160 I.Q., a Masters Degree in Chemical Engineering and a F Read More

Cats have endeared themselves to humans for millennia. Bloggers seek to endear their blogs to their readers. Are there lessons we can learn from cats? Read More

Before we get carried away with the new tools of social selling, like LinkedIn, Facebook, Twitter, let’s take little step backwards and answer a few questions. Read More

Video marketing, why does it appeal to so many people? Many people get into video marketing because they are tired of writing article after article. Read More

Many people get stuck in their business, having difficulty converting ideas into viable businesses. Which are you - the slut, the politician or the broken record? Read More

Are you a Three Stooges comment marketer? Read More

The following are 96 topic ideas for bloggers that need a little help figuring out what to write about. They are business centric topics, and there are two for each of the remaining 48 weeks of the year. Read More

I've been remiss telling this great customer experience story. About three weeks ago Kay, Kelly and I had dinner with our good friends Art Turock and Haley Ashland. We chose Joey Southcenter, because we enjoy the food (blue cheese covered french fries... Read More

One of the most successful solopreneurs of the last century, Ernest Hemingway often wrote about time management, although he didn’t call it time management. But I think he understood that his system of time management was the secret to his success. Read More