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Struggling to create a strategic social media presence – one that allows you to maximize your online marketing efforts? Follow these 47 social media ideas, formulas and shortcuts for instant improvement! Read More

How to build credibility with your website?
Small businesses struggle with building credibility. Credibility is critical in order to convert site visitors into prospects then customers. Everything you do will have an impact on how the world perceives your business. Credibility is a differentiator. Read More

After interviewing hundreds of entrepreneurs, business owners and social media experts for his new book, Connect, Michael Kawula, known by his nickname “The Self Employed King,” was kind enough to share his tips and insights.
Michael Kawula built a highly successful $20,000 a week local cleaning b Read More

Is your boss adamant that social media is not worth the time and effort to the business? Learn how to convince your boss that social media works. Read More

Today’s savvy buyers demand instant information and more online interactions, and as a result, the role of the sales person is evolving to meet these needs. This post reviews three top trends impacting sales and what small businesses can do to successfully address them. Read More

How do you know if your customer service is living up to customer expectations? The answer is in KPIs, or key performance indicators. Here is a list of different KPIs your business might consider using to measure customer service. Read More

If you could pick three questions that would help you improve your marketing, what would they be? Start with these questions. Read More

These days, you would be incredibly hard pressed to find any person whose life has not been touched at all by the effects of social media. Facebook, Twitter, Instagram and many others all have worked their way into the collective psyche of our culture. Read More

What do you do if the media comes calling? First, take a deep breath. Then, read the 10 commandments of a media appearance so everything goes smoothly. Read More

Telling your brand story isn't all blog post links and website plugs. Learn how to share your story on social media in a much more effective way. Read More