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A few weeks ago, I wrote about the beauty of pirate ships. Essentially, the premise was that pirates attack the goal for the goal's sake, and don't focus as much on the ships themselves. In the way old days, governments would fund privateers to carry out missions on behalf of the organization, and share back a percentage of the plunder. Read More

If your organization is selling into the Fortune 500 companies and the leads you generate through online and other inbound channels are not enough to fill the lead pipeline thats probably because the Fortune 500 companies have turned a bit cautious in the down economy and active buying or exploring buying options in this phase would be lower than Read More

Yesterday at the MarketingProfs event, Ariana Huffington took the stage for a keynote presentation sharing some lessons she has learned about building a successful blog network with the Huffington Post. Though she definitely ignored my advice to speakers about spending some time at an event to get to know the attendees (she was barely off the stag Read More

Talk to people inside the SBA and they'll say the agency is poised to emerge from several trying years of restructuring a stronger, business-friendlier organization. Then there are SBA critics like Sen. John Kerry who, as chairman of the Committee on Small Business and Entrepreneurship, contends the agency, under President George W. Bush, has l Read More

By offering free shipping on Internet orders, not only do your potential customers benefit from shopping from home but they are also not being penalized for doing so by incurring delivery charges. Amazon has recently dropped its minimum order value by two-thirds in the run up to Christmas. To make the most of your free delivery offer, ensure t Read More

If you want to make your website better at turning visitors into customers (or subscribers), you need to understand why most of your visitors are leaving! But those people come and go without trace! How do you know what they wanted? How do you know what would have persuaded them to take action? If you owned a real-life bricks-and-mortar stor Read More

Your business is a data-driven machine. You live and die by leads and sales. You don't have time for unmeasurable, time-consuming concepts like community and conversation. Fine. Forget community. Forget conversation. There's a far simpler, far more measurable reason to blog: search engine rankings. Read More

Your business is a data-driven machine. You live and die by leads and sales. You don't have time for unmeasurable, time-consuming concepts like community and conversation. Fine. Forget community. Forget conversation. There's a far simpler, far more measurable reason to blog: search engine rankings. Read More

Here are six reasons why you should invest in internet marketing during the recession... Read More

Below I've listed a few of the best ways to use LinkedIn as a lead-generation tool for your business. Read More