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From Business Week, September 10, 2007: "A new study conducted by professors at leading MBA programs suggests that most negotiators don't realize how much they are leaving on the bargaining table." (Because they didn't aim high enough) Read More

Great effective negotiation tips. Read More

In this series of blog posts, you will learn, step by step, how to create a successful business-to-business marketing-for-leads program. For an outline of all the steps please see my article “Steps to Implementing a Marketing Plan That Drives New Business.” Read More

It doesn't need to be. Just follow these 7 practical steps to creating a great referral business and in less than six months you'll unlock a majestic mountain of fresh, ready-to-buy or sell leads. Read More

As we are in the cycle of the presidential election, there have been several high profile examples of how search is influencing and playing into the consumption formula for online video. Two specific examples demonstrate how search either reinforces the opportunity big media has in capturing their share of the explosive growth in online video, or Read More

Here are ten cool links to free stuff that will benefit both bloggers and copywriters. Read More

Back in 1999 a lot of startups burned through all of their cash on crazy advertising programs and marketing stunts. Even though HubSpot recently raised $12 million in venture capital financing, that's not us. In fact, because we use mostly inbound marketing, we spend relatively little on marketing. So, I thought it might be fun to think about Read More

Content marketing is the art of understanding exactly what buyers need to know and delivering it to them in a relevant and compelling way. This extends way beyond product information into the realm of best practices, case studies, success stories, and more. Read More

Things in the economy are pretty shaky right now, and the mistakes and misjudgments of the few are causing wide-spread problems for the many. If you're looking to understand the crisis, I can't recommend any better source than the awesome pieces done by NPR and This American Life- The Giant Pool of Money and Another Frightening Show About the Eco Read More

For marketers, the most chilling piece of the Sequoia presentation is a slide on the advertising market. They show the total U.S. market beginning to shrink and growth of online advertising beginning to slow. Read More