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Last week I decided to find some quality Australian blogs to subscribe to. I used a newly compiled list of Australian Marketing Blogs that Julian Cole put together as the basis for my search. I was excited by the quality of some of the blogs on that list - but it struck me as I surfed through the list that there were three frustrations that I had Read More

Have you heard the expression “All sizzle and no steak?” It is an old saying that means lots of flash or style but no substance. Sales people are admonished to sell the sizzle not the steak! However, in business, sizzle may attract initial interest but you have to back it up with steak or you will not be able to keep your customers at the dinner Read More

Here's 8 ways to leverage your network to generate content for your blog quickly... Read More

It's the perfect storm — tough economic times — budget scrutiny — the Q4 numbers chase — budget planning for 2009. As Reachforce CEO Suaad Sait says, this Fall is a marketers 'oh-crap' moment when we start asking ourselves if there is enough fuel (or money to provide the fuel) in the lead generation engine to fulfill current year sales needs and f Read More

Keywords selection is a very important process before you start applying SEO to your website. This is because without proper keyword planning, your SEO effort will not bring you any conversion as visitors to your site are not targeted at all. Relevancy is the key here. Read More

Your content is great and deserving of links. The problem? No one knows about it. Let's explore some often overlooked methods to promote your content for exposure, traffic, and link building. I commonly hear from people that their site has great content and others should be linking to it, but it isn't happening. Why? First, the Web already has Read More

Building your brand has both short and long term effects. In the short term, you'll forge stronger relationships with the people that know you and love you. In the long term, you'll have a healthier, more focused brand and be better equipped to take advantage when the economy turns upward again (and yes, it will). Read More

The key is to know how to use the keywords that you choose for your website. If you use it too many times, this is considered keyword stuffing and might get you booted right off the search engines. This actually does more harm than good. This is one of the reasons why some websites suddenly vanish from the results page. Read More

Niche searchers dig deeper on the Web to find landing pages with the most relevant results. Use long-phrase searches from your log files to optimize results for any search. Read More

I'm running the New Marketing Summit for the second day today, and I'm surrounded by a very intelligent group of professional marketers who have come to discern how these newer tools will drive more business for them. When I listen to the more skeptical and cynical in the crowd, I realize that we (and by we, I mean the new media, the bloggers and Read More