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The news of the fall of Bear Stearns, Lehman Brothers & Merrill Lynch was a shock to everyone. Then there was the news flash that AIG was next in line for collapse. It's almost impossible to imagine that these are some of the massive giants from Fortune 500 that are amongst the biggest buyers for just about everything b2b businesses have to offer. Read More

There was a time when business visiting cards were the most valuable forms of contact information and having a rolodex with as many phone numbers and postal addresses meant you had all the data you need to do some serious selling. Times change. While contact address, contact phone number, contact name and contact title still make up most of the co Read More

Serial entrepreneur, Peter J. Burns, III, the founder of Club Entrepreneur and the nation's first College of Entrepreneurship just launched the eFactory, a state-of-the-art entrepreneurial resource center housing dozens of start-up busineses. The prototype and Club E headquarters recently launched in Phoenix and in a recently signed agreement with Read More

Start-up entrepreneurial resource center, eFactory, LLC, the brainchild of serial entrepreneur, Peter J. Burns, III, recently announced that they had entered into an agreement to open up multiple eFactory facilities in Green Street Properties' shopping centers in Gilbert, Goodyear and Chandler, Arizona as well as sites in Las Vegas and Dallas. The Read More

What started out as only a concept, created by Peter J. Burns, III less than 90 days ago, is now a reality. The first eFactory prototype, launched in Phoenix on October 1st has booked its first client company. Three more companies signed up almost immediately afterwords and there is great interest in the local Phoenix small business community in f Read More

The WALL STREET JOURNAL offers a list of tips for online marketing success during the upcoming holiday shopping season. And yours truly is even quoted in there. :-) Read More

American business, typically a reliable Republican cheerleader, is decidedly lukewarm about Senator John McCain's proposal to overhaul the health care system by revamping the tax treatment of health benefits, officials with leading trade groups say. The officials, with organizations like the U.S. Chamber of Commerce, the Business Roundtable and Read More

What are small businesses doing to cope with the economic situation? Here are a couple of peeks from Utah and California. Read More

Cause-related marketing can increase sales as much as 74% in certain consumer-goods categories, and consumers spend twice as long looking at cause-related ads than generic corporate ones, according to a study by Cone and Duke University's Fuqua School of Business. After participants were exposed to either a cause-related or a generic corporate Read More

Professional copywriters know that All successful sales letters start the same way: with a compelling headline! In fact, the headline is the most important element of your salesletter because it's key to grabbing your readers' attention — and keeping it! And you only have a matter of seconds to do this. If you don't instantly excite, inspire and Read More