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Throughout our research with small businesses, we see an ongoing theme when it comes to web services…they don’t know what they need, when they need it and how it exactly helps their business. Much of this is still a black box to them and this sentiment is rings true regardless of many factors Read More

Tips to broaden the appeal of a boring product. Four hints to help you market an unmarketable product. Read More

There’s been plenty written debunking the Sales 2.0 myth that you don’t need to make proactive telephone calls to prospects. I think we’re all past the failed fantasy that tweeting about our value-creating blog is going to produce the quantity Read More

Maybe you are starting over and you might be wondering if you're ready for all that work again? Here are five reasons why you're not starting at the beginning... Read More

There are a lot of businesses sending marketing messages for in-person events these days. Let's face it, the more personal you can be with your customers and prospects all the better, right? So how do you pack the house for your holiday event? Read More

Note from Lee: Content is royalty in the online marketing world whether it's for search, social or email. Copywriting skills are essential for effective content Read More

Not on social media platforms? Think again!

You or the content you’ve created may be on social media networks without you even knowing it. Here are a few examples where you’re popping up on the social media landscape.

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It takes hard work and a lot of effort to do your own thing but at the end of the day nothing could be more worth it. No one gets to the top following someone else's path to the top. Read More

There are many benefits when it comes to being a freelance writer, or any type of freelancer for that matter, but there are also a few hardships that come along with the job. Remember, the sweet is never as sweet without the sour. The biggest hardship of all is the unpredictability of income. Read More

Imagine this, a company has spent money trying to attract my interest in their online backup/synchronization service, they've sent appropriate emails, provided good marketing information. I spent some time on the phone with a sales person, making sure I understood what I was buying. She handled all Read More