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Todd Youngblood explores the pros – cons and challenges for companies considering forming a Customer Advisory Council. A great concept that can pay great dividends when properly executed for the right objectives Read More

You can never allow a week to go by without producing some meaningful, brag-worthy results. Your time is too short, and your results are critical to your short and long-term success—and your company’s. Do something worth bragging about Read More

Is your company devoted to environmental conservation and a greener future? Will going green help your business on the marketing front? Check out the success story of this business Read More

Here's a timely business strategy... "Coupon redemption has risen 360% since 2008. It appears that a frugal lifestyle, is becoming fashionable, and coupon use can help encourage frugality. Lately, it’s all about the art of getting the deal, and coupons — and how much you save when you use them — can be a big part of that, earning you bragging rights. Read More

Some inspirational lessons on how the retail business is tough and every moment and every quarter counts. Read More

Simple answer: No. Your web designer didn't SEO your website. If you are asking this very reasonable question, your search engine rankings probably aren't where you expected. Mostly you'll be in one of these situations Read More

Are you sure you understand who you're marketing to? If women are a big part of your target audience, you need to read this... and chances are that women should part of who you target. Find out why Read More

Many small businesses start out being run from home. It's cheaper and smarter than investing in a pricey office, before your business gets off the ground. Also, if you're delivering a service, it may not be necessary to have an office or other facility.

This post outlines 4 (actually 5) reasons that you need a private mailbox service, such as provided by the UPS Store. For security reasons .. Read More

In kicking off a session with a bunch of sales reps and managers, I always try to start with a group discussion that establishes a common bond. Last week I decided to focus on something a lot of customers say that derails a sales call. The first thing I did was project the following words up on the wall:

You don’t understand. We’re different Read More

The about us page on a website serves as the great purpose of informing our visitors what our business does and what we can help them with. However, it is not the coolest kid in school and truly how many of your website visitors actually make it there? Probably not too many, since the home page seems to be the place to give a little snidbit about the business and the about us page is just a place to go for more detail. Let’s reinvent this page to make it popular and make it a place our visitors will want to check out on a day-to-day basis.
Here is what you can do to make the about us page cool for your viewer Read More