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Starting a business can be easy. Earning a profit with your business - not so much. Here are real-life case studies to learn from. Read More

Are entrepreneurs made, or born? In other words, are the characteristics needed to be a successful small business owner innate or can they be learned? According to a new study by Ernst & Young, the answer to this puzzle is…well, a bit of both.
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In an ideal world, everyone would have experience and knowledge around social strategy, integration, execution, management, testing, and measurement, and everyone would know how to spend dollars correctly to make things happen efficiently, creatively and with relevance, but that is not the case. Read More

Is your blog confusing your existing & potential customers? Are you giving them what they’re looking for when they visit? Try these three suggestions. Read More

Finding the perfect employee for your business can be difficult. Here are some ideas to complement the traditional interview.
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There are many tools online that claim to be able to help my business one way or another. How do I go about selecting the best ones for my business?
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Starting a business can be easy. Earning a profit with your business - not so much. Here are real-life case studies to learn from. Read More

Every business is looking to have satisfied customers. In fact, you are looking for customers who are so satisfied, that they will evangelize your product. A large part of customer satisfaction comes down to what they expected in the first place and what you sold them. Read More

Anyone that knows me at all, knows I have an obsession with the beach and being out on the water. I’m an Aquarian....we dig water :)

As a result of that obsession, I have recently become quite passionate about the sport of Stand Up Paddle boarding (otherwise known as SUP...which makes me feel co Read More

Whether you are selling handicrafts, providing professional services, or offering consulting services, it is possible to start a small business fairly quickly and easily. However, there are pitfalls associated with being an entrepreneur. Read More