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I decided to list every Google service that I use (including ones that I use sparingly) and I'm surprised by how embedded I am with Google. I'm OK with that. Read More

Attending conferences is one of my favorite things to do. Think that sounds lame? It isn’t! I love being surrounded by people who are just as passionate about their field and their work as me. Here are my tips on how to prepare for a conference, the best practices while you are at a conference and Read More

The Census has provided many great statistical insights into the number of people employed in franchising in recent years. The US Census Bureau has released some more fascinating information recently - this time pertaining to the number of businesses owned by veterans - and it shows just how many es... Read More

Most people have heard the popular motto, “All publicity is good publicity,” but in the case of Anthony Weiner, I think we can all agree that this saying does not hold true. The now infamous Representative is facing an undesirable wave of ridicule and scorn causing congressmen throughout the U.S. t Read More

Advertising can seem very challenging when you're on a small business budget. But there are ways to reduce your ad spend and really make an impact. Here are six ways to buy advertising on a budget. Read More

How can Text Messaging and Mobile Web Sites be a powerful Mobile Marketing Combination? Let’s start off with the basics:

Text Message Marketing

This is when you use a 5 or 6 digit shortcode to create an interaction between your organization and your audience. The user will be instructed to te Read More

When developing a new brand-based business, there are several important legal issues that need to be considered and proactively addressed. By taking steps to protect the brand at the outset, the brand's owners can help avoid unnecessary issues and maximize the value of their intellectual property—u Read More

When you own a home-based business, you might not be certain which marketing tactics are a good option for you and which are too ambitious for your company. Social media , a very popular form of networking and marketing... Read More

Sales leadership is important in sales, and that much more now when there are opportunities in a recovering economy. Read More

The Epson Business Council was launched in late 2010 as a platform to provide tips, advice and insight for start-ups and small businesses across Europe and the following series of videos are some of the highlights from their first gathering. Read More