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Developing linkable content, a term I use loosely, for a site has always been a great way to develop links. Instead of the typical written content I'm ta... Read More

Deciding to be an entrepreneur is a lifestyle move, and should be part of a long-term strategic plan. You shouldn’t be making this decision just because you are mad at your boss, you would like to be rich, or someone else thinks it’s a good idea. In these changing times, if you already have a start Read More

Jeannie Walters looks back and debunks a number of myths about being an entrepreneur. Let's just say it ain't all wine and roses. Read More

Women in business have successfully made a place for themselves over the years and continue to be a symbol of growth in the business sector. Read More

Though it may be hard to put a monetary value on it, your business’ reputation and brand image are vital assets. As such, when it comes to maintaining your online presence, paranoia should strike deep.
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There is a lot of value in being known as a local expert. As entrepreneurs we all need to start somewhere and what better place to begin than your local market where all your connections lie. When you start your own business you have a ton of motivation and want to grow quickly and many make the mi Read More

Motivating a visitor to return to your website will increase your chances of selling your product or service. Using permission based email marketing you can achieve this, and increase website sales and profits.
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When it comes to social media, who do you depend on for advice? An article in Computerworld magazine highlighted a common problem. A lot of organisations have no idea who should be responsible for their social media presence leaving them open to potential brand damage. Read More

Many small business owners take a haphazard approach to their online marketing. Discover what things you need to include in your marketing plan to succeed. Read More

Price discounting can be an effective marketing tactic when used wisely. If not it can upset you relationship with your loyal customers. The trap some small businesses are falling into can be avoided. Read More