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Success in sales is dependent upon your ability to differentiate your product or service in a crowded field. More important still is your ability to differentiate yourself as a salesperson. This is accomplished first by possessing and developing the ten foundational success skills, and then by developing your own personal brand. Read More

Have you ever thought that marketing your small business would be easier without competitors? Most of us have at time to time. Whilst you shouldn’t be fixated on your competitors, you can’t afford to ignore them. Having competitors is healthy and this video shows one reason why – collaboration:


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What do you do when a competitor cuts prices significantly? This post says that cutting your prices is rarely the best option and provides some solid alternatives. Read More

How to increase the chances of your introduction or prospecting letter getting opened. Along with one other piece of information to further your chances of getting your introduction letter open. Read More

Competitiveness has come to been seen as a negative characteristic. It isn’t. Sales is a zero sum game. The best salespeople have a competitive nature that allows them to believe that they can win and motivates them to take actions in line with those beliefs. Read More

The dream isn’t out of reach if you’re willing to follow these steps.

Have you always dreamed of owning your own home business but never been able to figure out exactly what business it is? Does that innovative idea of yours often look so near–and yet so far? You’re not alone. According to a survey by the Kauffman Center for Entrepreneurial Leadership in Kansas City, Mo., one in 12 Americans w Read More

Renewable energy businesses have taken a unique approach to employee benefits consistent with their product. These companies are paying for employees' time away from work while volunteering for earth-friendly causes, granting free energy audits, handing out free compact flourecent bulbs and even giving them hybrid company cars. It's an inspiration to think outside the box when it comes to employe Read More

Local search is only one sliver of the search marketing game, but it is an increasingly important one, and one that is changing rapidly. These days people are going to the web to find local businesses, sometimes more than even the phone book. Having a presence in local search is imperative for any small business, but just as imperative is being able to compete for visibility.
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In the age of social media, you can use Wikipedia -- the world's online encyclopedia –- as a marketing tool. Small businesses are find that getting a listing in Wikipedia can help validate their existence and more. If you want your organization to be listed in Wikipedia, Walsh and others who’ve succeeded recommend the following steps. Read More

Up and coming web design trends for 2010 are explored. Topics include flashy is out, practical is in, a real presence behind your site, analytics, widgets, apps and more.

2010 may title the scale of small busines websites over the 50% limit Read More