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They say you learn something new everyday...And one of the things I recently learned was a new oxymoron: a social media budget.Because in most companies, it simply doesn't exist. Read More

Freelance writers are their own bosses, often working with a variety of clients on a daily basis. Here are some apps for Freelance Writers And 2 Use-Cases You Probably Haven´t Thought About Read More

If you can help it, these are the 13 coworkers that you want to avoid at all costs--especially if you want to keep your sanity. Read More

Far too often non-profits send letters, run events, and follow routines without ever knowing what really works and what doesn’t. Here is some simple testing you can do to make smarter decisions, improve fundraising, and raise more money. Read More

Although Google has not said anything officially about it…
Google’s disavow link tool proves that negative SEO is real. Read More

I would advise any client planning appearances at a big event to try getting talk radio interviews and other coverage from the local media. Read More

I keep repeating it. Your success in social media (and elsewhere) depends on your hard work, commitment, patience — and most importantly on how caring and respectful you are towards your audience.

I follow a lot of Fan Pages on Facebook and spend some time every day observing how they connect wi Read More