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We recently caught up with Bettina Hein, Founder and CEO of Pixability, a video ad buying and marketing platform. A serial entrepreneur, Boston-based Hein has built successful technology companies in the United States and in Europe. Read More

Even if you have created a great product, a lot of its success is dependent on the launch. A product launch is vital because it creates the first impression in your audience’s minds. Here are some of the best tips shared by experts to help you avoid a product launch failure. Read More

Philip Kozyrev talks with Ramon Ray about the importance of making sure an influencer's followers are human and not fakes or bots. Read More

With an increased number of patients becoming active online to find a solution to their healthcare related problems and queries, the healthcare industry cannot just neglect having an effective and robust digital marketing strategy. To help healthcare organizations determine the best online marketin Read More

Remind your Facebook followers to shop local this October by posting these 4 free custom Halloween graphics we made for you on your business page. Because the scariest thing about Halloween is shopping exclusively at chains! Read More

Think you can’t afford to implement a wellbeing program? Think again. According to recent research, you can’t afford to not have one in place.
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So how easy is it to market YouTube videos effectively to build a popular YouTube channel? Not easy at all. Read More

Are your friends and family members loving something you make so much that they are encouraging you to think about starting a handmade business to sell it? If so, a handmade business could be for you. Or it could not be. Read More

Twitter’s CEO Jack Dorsey moved quickly to quell fears that a supposed impending change to Twitter’s algorithm timeline will result in a change to the way tweets are displayed on the platform. Read More

In almost any business, the goal is to “work less make more.” And if any type of entrepreneur truly needed to focus on this principal, it’s handmade business owners who make the products they sell. Read More