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Customers are a demanding bunch. They have to be because of the intensity of the competition they face and the fact that their customers are just as demanding. It puts a sales pro who genuinely cares about the customer in an odd situation because…

They don’t care about you. They don’t care about Read More

In the run up to St Patrick's Day, I have been working with fellow social media volunteers and we have come up with a Shamrock Urself! - a Facebook specific application that enables people to add a Shamrock Stamp to their profile picture. Read More

Linkedin is under used tool for developing your business. This post shares 5 ways you can use Linkedin to boost your business or your job prospects. Read More

You can have many ideas, read a lot and network which can help you grow your business. However unless you do take action then results will not appear. I think there are two parts after you have decided on your strategic focus regarding marketing activities to maximise results. Read More

As the income tax filing deadline for the year approaches small business owners and their accountants are starting to feel the pressure. Receipts need to located, invoices entered, bank statements reconciled. Accountants’ offices are littered with shoeboxes and accordion folders while tax return Read More

There are four traits that most successful entrepreneurs have: heart, guts, luck and smarts. And the more I thought about those four traits, the more I kept finding myself obsessed with the idea that heart and luck are the most important by far, and having smarts is a distant fourth to the other th Read More

Facebook seems to bring out hidden sides of its users. Because of the slightly anonymous feel of using Facebook, users can end up revealing more about Read More

There are plenty of methods that you can use to help with that important sale such as gaining the trust of the customer or keeping in touch with them. But there are other ways of boosting sales; the following are five tools that will help you to maximize online sales conversions; Read More

Is your business using 2D codes yet? If you don’t even know what 2D codes are, don’t worry—you’re not alone. 2D codes are the little, square black-and-white images (kind of like a scrambled-up bar code) that you may have seen in stores or in magazines. You scan the codes using a smartphone to be ta Read More

If your exit strategy involves trying to sell your business in several years, what sort of actions today should a business owner take to make this successful. Read More