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Traditional marketing says you have to “push” your message out to customers, over and over again, to get it remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. You pull people in by providing new Read More

In today's blog post, John covers in the important factors in balancing your online presence. From focusing on your blog and website to making plans before you dive into all the different social media outlets. Read More

Remember that brilliant idea you have? Well, it’s going to need some investment dollars. When looking for financing from an outside source, the concept of an angel – an investor doling out some of his or her own cash designated for startups and early-stage businesses – can be a godsend. But how do Read More

I have always heard your posting time plays a part in your post being read the most when you hit that publish button. Do you have a schedule posting time for your blog? This of course is based on your blog having accumulated decent traffic, so you know when you post actually has an effect on your r Read More

Does your small business need a bill of rights? A Minnesota legislator has introduced a bill in his state that would help protect small business against "arbitrary or capricious regulation" and would force state agencies to consider a variety of factors when leveling penalties against small busines Read More

Here is some advice for law firms (but also applicable to most small businesses) about winning back dissatisfied clients. Frustrating or even angering clients or customers can have unforeseen side-effects way beyond just loosing business. Here are some tips to smooth things over when it becomes nec Read More

The process of writing can be frustrating, baffling, and awe inspiring in equal measures. Sometimes in the same writing session, sometimes in the same sentence!

But if you write regularly then there’s another habit that you need to cultivate to make sure that one day the well doesn’t run dry. Read More

Don’t you just love the feeling of being excited and motivated about something? You are full of ideas, energized and just happy. Being motivated is the driving force for us to reach the goals we desire. You know you are motivated when you recognize these 9 characteristics in yourself. Read More

When a small business goes through the process of raising money from investors, it’s far from painless. It is one of the most stressful events in the growth of a company. If the owners aren’t prepared for what fundraising entails, they run the risk of losing control of the company they are fighti Read More

Leadership is one of those things that every successful entrepreneur must have in order to succeed, but identifying what good leadership entails may not always be clear-cut for everyone. So just what kind of leadership style should you have? Read More