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A good way to get the information you want is to ask for it. No matter the media buying process or depth of information collected on an advertising RFP, being specific means being efficient. Read More

One of the first few things you need to do when you are setting up a business is think of a name. But isn’t that what parents do when a baby is born? Yes…a business or a product is the owner’s baby that needs a name to help stand out in a market crowded with competitors; more so with custom mad Read More

The Kauffman Economic Outlook for the first quarter of 2011 has been released, and the outlook is…well, uncertain. When the economists were asked to describe the economy using five adjectives, “uncertain” was still the most frequently used term they chose (just like in the last survey). However, “r Read More

One of the industries that’s best poised to take advantage of new mobile marketing opportunities is food service. Online Media Daily recently took a look at the findings of a mobile study conducted by Yahoo and Nielsen to explore how mobile phone use impacts purchasing. Here’s some of what they fou Read More

8 great pieces of advice for creative entrepreneurs from 8 successful entrepreneurs who speak from experience building their businesses. Read More

Here's a little motivation for anyone who sees an 800-gorilla standing in their way. You can beat that gorilla! Read More

Social networking sites are great ways to keep in touch with friends and acquaintances. But sometimes the usual ones can seem a bit childish and silly, more of an entertainment site than an actual professional networking site. LinkedIn is the social networking site for those who are looking to esta Read More

The internet has far more mass than any other form of mass media. Fine. I get it. Everybody gets it. It’s beside the point! Read More

Your entire business will be structured around your revenue model.The revenue model impacts marketing and sales efforts, and it also affects product and service design, which is why it’s one of the first decisions you need to make when you start a new business. Read More

We all understand how to get and build personal credit: Pay your bills on time. Don’t have too much debt. But business credit? That often seems like a mystery for many small businesses; a seemingly foreign and exotic world to many small business people. But it need not be. Read More