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Facebook Like buttons may seem trivial but they are more important to your business than you may realize!

In fact, those little thumbs-up Facebook "like" buttons are an important viral marketing tool that can help you spread word of mouth about your business on social networks and beyond.

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You may have been working very hard trying to improve your blog SEO and yet you may have forgotten one thing - to optimise your blog URL. Read More

As a business owner, you have to make decisions every single day, about so many things. Your marketing plan, your finances, your products – the list goes on and on. And each of those decisions has an impact on the future of your business. So, in this article, I dive in and share some decision makin Read More

From an insurer’s standpoint, every business is unique in the risk that it poses. In order to properly rate a risk, the insurance company must take many things into consideration in an attempt to determine the likelihood of a claim and if there is a claim, the severity of it. Read More

Your business has several silent partners: Uncle Sam and his state and local cousins. Many of the decisions you make on a daily basis will impact their take, so it’s wise to be at least somewhat familiar with the tax laws when you run your own business.
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Last year I received a lot of door-to-door visits and direct mail pieces from companies promoting replacement windows for my home. A credit on 2010 taxes was available to homeowners that would cover a percentage of the cost of an energy-savings upgrade. Read More

I’ve long believed that entrepreneurs are different. We all know successful entrepreneurs who dropped out of school, and people with high IQs that cannot manage a business. I used to call this “street smarts,” but recently I found a better explanation, called multiple intelligences. Successful entr Read More

Unfortunately, too many people are disappointed by the results of their social media efforts because they were misled by others to believe in the myths. So once and for all I want to put to rest some of the misguided information that is out there about social media. Read More

When I was a child, I was in a plane crash with my family. We all survived, but the event left a mark on me. Thirty years later, I still engage in a mental tug of war during most flights, and become a serious white knuckler anytime there’s turbulence.

Thoughts of this childhood event surfaced Read More

This post was written by the Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing his... Read More