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Social networking can be both a blessing and a curse. It’s an easy way to maintain and build contacts and an even better way to promote yourself or the projects you’re working on. However, it can also monopolize your time and become an energy drain. If you’re not sure where you stand, consider some Read More

One of the biggest challenges we all face is the ability to consistently concentrate on our goals, our aspirations, our career, our dreams. With all of the many tasks and obstacles we encounter each and every day, how do we keep on our toes, and focused on all of those? I know I do, let me share wi Read More

There has been much speculation over the years regarding the longevity that trade shows and face-to-face events will have in future marketing programmes due to reduced corporate spend on such activities, as well as increasing popularity of online tools such as webinars and ‘virtual' events. The tru Read More

My final installment, part 4 of these Avoiding bad practices series, addresses the role of segmentation and targeting and how it changed one little business. As a treat, I've written a true story... Read More

A lot of small businesses don’t really think about the importance of colours, and their meanings, when they choose to design their logo, or in the creation of their website. But colour can have a powerful influence over how we feel about something. Some businesses have known about this for a long Read More

This was a piece I originally wrote for AgencySide, and am reposting here as I felt it would provide additional exposure to the idea of PR agencies being backed by SEO support. Read More

Progress should be every small business owner’s objective whether it be increased sales, establishing expertise, brand recognition, organization, functional systems, etc. The list could go on. With a new year, brings excitement, motivation and aspirations. However, it also brings... Read More

Have you been feeling a little stuck with your business or personal blog? Overcome your blogging dilemma by implementing these 7 simple and proven tips. Reinvigorate your blog and make it ROCK today

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This does seem to be one of the raging questions in the social media world. Leaving aside, for the moment, of post quality – what is the optimum number of daily posts for a Facebook business page?

Before you answer – keep in mind that once most of your fans have liked you they rarely come back t Read More

“Let's go shopping!” That was the line I would use at least twice a year when I was the head of a large consumer products company. You see, we were in the bicycle business, and everyone knows what a bicycle is, and why people buy them. Or do they? Or perhaps, do they think they do and don’t? Read More