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What are your customers trying to do when they begin the buying process? What is their pain point? What problem are they trying to solve? How do they use the internet? These items must be addressed on your web site and your site must be reviewed and revised regularly. Read More

The road to positive organizational change is filled with twists, turns, potholes and traffic jams. Too often, companies seek a "silver bullet" that will trigger employee buy-in, support and results. The reality is that any initiative or strategy to create and sustain growth requires that four foundational considerations be addressed and leveraged. This blog post, from http://www.ideationz.wordpr Read More

When a website is being attacked by a hacker, one attack approach is to cause the website to fail in some manner. The thinking behind this approach is to use the error message to gain 'inside' information about the website. With this information, the attacker is planning to better organise their attacks on the website. Read More

Marketing is all about connecting. The more we can connect with others, the more we can help them meet their needs and achieve their goals. The more we do that, the better marketers we become. Read More

Today's most powerful transformation is underway: more successful small and mid-sized businesses are embracing "strategic HR" to drive higher performance, productivity and profits. But you probably know it hasn't always been this way… Read More

Author Joel D Canfield takes on the myth of multitasking. Is the plate-spinner multitasking? The answer may surprise you. Read More

BizSugar is a proud sponsor of the SmallBiz Social Media Summit to be held in Hutchinson, Kansas June 4-6. Learn more about using social media to promote your small business and bring you more of the customers you want. Please read this post on the event with links to further information and a special opportunity for the BizSugar community. Read More

There's a lot more to being an employer than hiring staff. To protect your business and your workers, employers must have a solid understanding of federal and state labor laws. We've written many articles on the various topics related to human resource management, and here’s a quick overview of Business.gov’s employment, labor law, and benefit information – covering everything from wages to dis Read More

Successful sales people know how to ask for what they need and want. Here are 12 things you need to ask for when meeting with customers and prospects. Read More

Leno, Letterman & O'Brien are masters of pitching and selling ideas. It doesn't matter of you’re the president, CEO, CMO, manager, salesperson or applying for a job, your success depends on getting the right people to understand and buy your ideas. Here's how you can become a headliner in your career. Read More