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Sales should be about creating long-term loyalty instead of short-term fixes. Each day people are sold products/services without any sincerity or focus on their true needs. As consumers, we want more. We want a connection, not a sales pitch. Read More

We are wired to say that we work for someone or we work for a company. Not only are we wired this way, but we think this way and we act this way. I feel that this is stifling innovation, injecting negativity into business culture, and not allowing people with extraordinary ideas and capabilities to be heard. Read More

If rumors are to be true, then Apple will be announcing its Ad network, iAd, to the press on Thursday, April 8th. While no one has any concrete details yet, speculation is enough to begin thinking of ways the Apple Ad network could impact your small business marketing/advertising strategy. Read More

Social media is everywhere. People are talking about it at conferences, your consultant is begging you to jump onto the bandwagon and you sounds lame if you tell others that your business is not on social media. What IF your business isn't suited for social media? How do you know if your business isn't suited for social media? Read More

Bad customer service should never, under an circumstances, be tolerated. You have a right to expect excellent customer service, and it's time to demand that right. Read More

An introduction to IT outsourcing is a guide for small businesses to learn about the latest trends and misconceptions associated with it outsourcing, it nearshoring, outsourcing it, and it outsourcing services. This guide focuses on nearshoring and managed it services to help small businesses save money, gain competitive advantages and use outside expertise. It covers benefits of it outsourcing, Read More

If you are a small business that has tried, or is currently trying, to look for IT services, outsourced IT services, managed IT services or IT consulting services then you may have used one or more of the following methods. Is there another way? Yes, and here it is. Read More

Does your small business have something to add to an issue currently being discussed in the news? How about going on a talk radio show to get your message out. There are a lot of great radio talk shows on the air that are constantly looking for guests on a variety of topics, yes, even political shows. Read More

The Kitchen Nightmares show on Fox is not just about kitchen drama. There are some very significant small business strategies to be learned that are extremely valuable to you as a business owner. Read More

Google Buzz can be a network boost instead of a troublemaker. Here are some guides on how you can utilize Google Buzz for your social network benefits. Read More