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What does a lunar eclipse have to do with using your numbers to improve cash flow and profits? Everything, according to this article. Learn why performance, when stacked against comparisons against yourself and competitors, is improved through this often over-looked best practice Read More

As a writer, I struggle with making my content appealing to the reader. I've found out that's only part of the battle. Your documents have to "look" appealing, too. Here's how one company created an email banner that could be customized to make their content tie together and make it more likely to be read Read More

Sincere thanks never grow old. Ongoing, meaningful rewards and recognition provide an effective, low cost way of raising morale and encouraging higher levels of performance Read More

I've posted a list from foxnews.com before. Now it's MY list of the worst vintage ads with commentary!

KGB spies drinking beer. Kids and cocaine. Kids and guns! Carpooling with Hitler. And more Read More

As a service provider, asking something of your customers is always risky business. When your marketing communications don't reflect an organizational strategy, you risk alienating the very people you're trying to serve Read More

Spider eggs in Bubble Yum. A secret ingredient in Church's Fried Chicken to sterilize African-American males. Snapple owned by the Ku-Klux-Klan.

These are three rumors which almost destroyed major American companies. Lessons in rumors, PR and damage-control Read More

Leadership begins within, with how you feel and how you interact with the world. If you are interested in developing your skills to become a leader in your small business, then savor this article. Among the 10 steps to courageous leadership include ... Read More

"Our surveys show..." "Experts recommend..." "My clients report..."

Marketing and advertising claims are a dime a dozen. But who knows what they actually mean Read More

Yesterday during a Senate confirmation hearing, a U.S. Senator (businessman) was caught sleeping and doodling by cameras.

This chapter in American Politics has implications and repercussions on all of our BUSINESSES Read More

Five tips for successful international search marketing to connect with your international clients. Read More