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This encouraging story talks about a small business owner who has not only created his own program of rehabilitation by hiring ex-cons as a way to give back to the community but also visits prisons to mentor on entrepreneurship. Todd Pemberton is founder and owner of Brooklyn-based pest control company Bugs Are Gone and you can read more about his story in the latest edition of Inc.com Read More

Are you using Twitter in your sales process?

My guess is that many of you are. It’s hard isn’t it? You want thousands of followers to give you the sales leverage of large numbers, but you want to deliver a very personal experience to prospects and clients.

My suggestion (secret)? Twitter Lists Read More

There's a method to social media madness and surprisingly, there's also a workable equation that you can use to measure and increase profitable success. Learn how now Read More

Wouldn’t be great if your customers’ attitudes and behaviour didn’t change. No surprises. They just stayed the same, happily buying your products or services and of course never be tempted by competitors. For this to occur you need to keep your knowledge up to date and here are the advantages Read More

After one year in business I have decided to look back in introspection, assess where I am and plan the path forward. It's all based on the advice, wisdom and insight of BizSugar's own resident philospher. Thanks Martin (lyceum) Read More

Creative ideas do not come from a forced and artificial environment. Critical thinking and creativity comes when we are unbound by enforced constraint. Being told to come up with a great idea simply doesn't work Read More

You don't have to be a social media guru to become an effective online networker. Whether here on BizSugar.com or on another social media platform, all it takes is some common sense and the same kindness and courtesy you might exhibit in the day to day operation of your small business. If you can think of any other tips, please leave them below or in the comment section on our blog Read More

An email newsletter has a ROI of 4,352% on every dollar spent and drives 73% more sales per marketing dollar than telemarketing and cold calling. Here are 3 technologies you can use to create a subscription list for your very own email newsletter Read More

After reading Ivana Taylor's post, The Referral Engine: Teaching Your Business to Market Itself, I decided to start a new open thread meme post on Mondays. I joined a BNI (Business Network International) chapter in Gothenburg called Quality Hotel Panorama team on April 30. Please give your referrals in the comment section Read More

Choosing the right marketing tactics to action can be tricky. After all there are just so many to select from. If you choose the wrong marketing tactics then you will not get the sales you want and need for your business to grow. Continue using the wrong ones and the results will not look pretty.
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