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If you want to get more readers you need to create killer headlines. Here is a downloadable PDF that contains 102 fill-in-the-blanks, tried and tested headline formulas. Read More

In the following episode of Get Connected TV, host AJ Vickery explains some of the basics of setting up a small business computer network in your office. The most important aspect of this installation, Vickery insists, is setting up a system that allows workers to share information and functions within the network and on the Internet without allow Read More

Image a highly visible executive at a large private firm announcing she will stop using irony and parody in her blog posts. Her intention was to use wit to further her point although some readers misunderstood her humor. As a gesture to her readers she writes that going forward she will focus her tone on clarity of message with the goal of forging Read More

Some businesses do not know how to evaluate whether social media can help their business or not. The key is to avoid listening to the hype. Stay focused on the message you convey and go out and connect with people. Read More

Social Media has been heralded as the great new frontier in B2B marketing. But beyond the hype, many experts are missing its hidden impact on reading time, message retention, and the willingness of busy executives to read lengthy, detailed business information. As we grow accustomed to the short, quick messaging methods commonly associated with Tw Read More

Nice short list of 8 things that winning businesses should do, based on a radio show by host Zane Safrit with guest Gary Hoover of Hoover's World. These tips are not the usual suspects. For instance, one of the tips is about reading business history -- and how important Read More

White papers are not longer a 'geeky' technical communications medium reserved for men in white lab coats. Today every company from Agriculture to Zone Planning has discovered the power of the white paper medium to educate, inform, convince, and generate new opportunities with both business and technical professionals. But as waves of new white Read More

In continuing with my series of quick social media tips (check out 5 tips for LinkedIn) I'm covering some tips for business use of Facebook here. I've actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this. Read More

One of the most important keys to getting good placement in search engines is to get other websites to link to your site. Some of the techniques being used by online marketers and unscrupulous link-building "businesses" will build nothing but animosity for your business. Whether you do your own link-building, have one of your employees do it, or Read More

Running a business today without a collateral website isn't an option. Consumers and business owners use the web to research purchases as well as to make them. Some websites are so poorly designed and constructed that they drive customers away. You can minimize that problem by following these basic principles of sound website design and navigatio Read More