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Women earn less than men for the same work. But could some of that be our own fault for not negotiating pay? Read More

There's a simple reason why you aren't always following-through with what needs to get done each day. And, it's not because you're unorganized, lazy, or a bad person ... Read More

Twitter vs. Facebook - Which is better? If you feel your social media isn't giving you the response you want, ask this: where are your customers? Read More

Today, I’m going to talk about some of my goals and criteria in designing the mobile version of my online store website. Read More

Human Resource departments, and employers in general, are becoming more interested in employee social profiles. Some are even asking for Facebook passwords.
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Do you feel like your business is not being taken seriously? Often all it takes are a few small missteps on your part to make your business seem amateurish. Here are 7 tips to consider so you’re not giving off a rinky-dink vibe that may send customers away. Read More

If you’re spending the majority of your time marketing one-to-one you may be missing out on a lot of business.

A more effective marketing approach is one-to-many. This is you communicating with many people at the same time. It’s all about leverage.

Here are three one-to Read More

Just keep it simple. This is one thing you hear every day but it often in the rush of running a business it isn’t always easy to do.
You may have heard about the $1billion acquisition by Facebook for Instagram. Here are 2 elements that can apply to your marketing. Read More

Placing guest posts for clients can be a way to earn money -- but it can also be more trouble than it's worth. Think carefully before following this course of action with your freelancing business. Read More

Are LinkedIn recommendations a good or bad idea? Daniel O'Carroll attended a recent 'LinkedIn or LinkedOut' workshop in Cork and offers his thought on referring business contacts via LinkedIn. Read More