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Knowing when the relationship with a lead has begun, triggers the point at which it's smart and effective to make a human connection with that prospect. Read More

It’s tax time, and depending on where you are in the process of filing and how much your business owes, you might be happy . . . or not so much. If you were already facing a tax lien or owed back taxes, you’re probably not too thrilled.
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If you're looking to increase your blog traffic, this e-book is for you. I've laid out all the steps I use to create interviews, focusing on the ways this technique can help increase your blog traffic. Read More

You post a Youtube Video, and within 24 hours it goes viral, reaching over a million views over the weekend. Pretty good results, right? Well, maybe. Not so much for Alexandra Wallace Read More

Okay, I could be wrong about this, however it seems that there is a growing obsession with marketing activities and tools. This can mean that all the other important aspects needed to market your brand effectively may be ignored. Take this quick quiz to see if you are getting a little obsessed. Read More

How can you animate your blog? With animals, of course. This may or may not be an approach you want to follow; it is one of many ways to add a little colour to your blog. Read More

Where to get ad ideas? Oh, there are so many ways, places and sources where you can get ideas for your ads. Quite frankly, this is one of the perks in working for an advertising agency or the advertising/marketing division of a company. You always have an excuse to go on facebook, browse the web, w Read More

With tax season approaching amid one of the worst budget crises in recent memory, businesses both small and large are left waiting to see how the actions of federal, state and local governments will impact their own finances. As those on the left call for higher taxes in order to meet deficits and Read More

For two years (at least) I’ve been saying that I want to open a Health Savings Account (HSA). But I’ve never actually done it. Which has been terribly remiss of me. Here are the reasons that I should have opened a HSA long before now. Read More

Managing a business during a recession is a lot more different than while the market is plummeting as the simple plan of action is just to cut spending. Managing a business during a recession isn't so black-and-white. Read More