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Whenever you put out a material, the one thing that will grab people by the throat is the consumer benefit. Tell them what they are bound to gain if they join your promo or buy your product or do whatever it is that you want them to do. We wrote about that too in more detail on our past post... Read More

I am one very happy canuck today, because last night, I went to my city’s first ever DemoCampHamilton1 — and it was a resounding success for all that attended – and the cut-off was 100 folks due to the size of the venue! And we had to be past that number as everywhere I looked I saw folks talking c Read More

Finding ways to make your brand stand out is critical for success. A winning brand strategy includes taking and committing to a strong position and fearlessly facing critics. Read More

The Google Place Page is essentially free advertising, a great opportunity to build out another mini-website for your business. But it comes with strings attached. Read about what elements you can -- and cannot -- control to take best advantage of this Google-supplied opportunity. Read More

auto deductibles are often the determining factor or at least major concern in an car insurance consumer's purchasing decision. And with this understanding I created the following two videos to better educate you the insurance consumer on exactly what Comp and Collision physical damage coverage pr Read More

Everyone hears the reminder about "be original" but few share how. Here are a couple of ideas and resources which will support not only "originality" but also provides little known resources to empower entrepreneur. Read More

These ancient Scriptures about prosperity are mindblowing...so why isnt anyone talking about them? Find out what they are and how you can apply them to your business. Read More

It is the rare human being who can maintain confidence 100% of the time. Even the best of leaders experience dips in confidence from time to time, from context to context and from situation to situation. Read More

There is a fine line on the web between standing out from your competitors and going over the top. Many times we see things on websites that would have been better if it would have stayed more true to the standard rules instead of going over the top and forcing something that turns out to be unappe Read More

Since the recession began, small business owners have been turning more and more to independent contractors. There are many reasons why this is a good move: It saves money (you’re not paying a salary and benefits, but can pay per-project instead). It enables you to expand your workforce when you’re Read More