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Given the time constraints most entrepreneurs face, in this article I’ll highlight what I consider some of the key lessons for startups. Read More

Long gone are the days when companies could reach their target audience without social media marketing. Today, social media presence isn’t optional, and the market is getting more and more saturated.

Any proof needed? Let the numbers speak for themselves: over 80 million SMB are on Facebook on a Read More

Starting local with laser targeted content can offer a really big boost in your local search rankings, site traffic and calls. ie: Get more customers!

People are constantly connected online, and they like to stay updated with the latest information with a swipe of the finger.

What does this m Read More

If you’ve sent more than 2 emails to your email list, you know that you never reach every single one of your subscribers.

Some emails go to spam. Others are ignored.

It’s a sad but true reality of email marketing: typically we reach less than 12% of our subscribers with each mailing. But with Read More

Marketing doesn't have to be complicated or expensive.

You just have to think outside of the box in a way that works for your business.

#business #marketing #entrepreneurship Read More

Are you getting what you want and need from your projects? Are you approaching your goals wisely? Or just running around trying to gobble “low-hanging fruit” without considering the bigger picture? Read More

For small business owners, consumer confidence is a helpful indicator to keep an eye on because its movements can help you figure out what’s going on in the economy.
Monitored since 1967, the Consumer Confidence Index is looked to by analysts (and businesses comfortable with analysis.) Upward and Read More

You have a chunk of money dedicated to marketing. But do you know exactly how you’re going to spend it? A surprising number of businesses don’t have a defined marketing budget breakdown to use as a starting point. This also means there aren’t any specific goals or metrics they’re chasing either.
T Read More

What were they thinking?! These erroneous guesses about tech in 2018 would shatter any crystal ball.
Read More

How Dangerous Are Cyber-attacks? As a business owner you can't afford to find out what the financial impact of a cyber attack could be to your business.

In fact, since 2016, there were 4,000 attacks happening every day, which targets everyone from home users to businesses, to government netw Read More