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Knowledge of etiquette is required to maximise your usage, return and enjoyment of all the social media platforms. This blog post provides information and advice for the appropriate etiquette for pinterest, one of the most popular 'new' social media tools. Read More

Facebook engagement is one of the biggest challenges that most bloggers are facing today. The problem with EdgeRank and chasing down our fans and followers on Facebook is that somehow we get lost in the madness and forget why we set up a Facebook page to begin with. What I mean by that is, unless y Read More

Andy Palmer and Jim McHugh have started and advised many companies. Some start-ups shine, but others are stuck before they start. Why? Read their thoughts. Read More

Creating a great newsletter doesn’t have to be this way. Here are some ideas to make your newsletter dynamic, informative, and something your customers will want to read, while at the same time, not giving you a last-minute headache. Read More

Telling your company story visually has never been easier with the visual tools like Pinterest, Instagram and Facebook Timeline. These tools also allow for a visual conversation with your customers, engaging them in story telling. Here are a few tips to using the three most popular visual sites to Read More

Good employees are hard to find, and often harder to keep. Having a culture of employee recognition is important for every business, even the small ones. So how does a small business create a culture of rewarding excellent employees without negatively affecting the bottom line? Here are five ideas Read More

Back-to-school sales are an American tradition, the first indication that summer is ending and the doors of education are opening. Kids are excited to see old friends, parents are hustling to prepare for the onslaught of homework and activities, and teachers are saying goodbye to long vacations. I Read More

Taking the plunge and starting your own business is one of the most exciting steps an entrepreneur can take. Millions of Americans make their livelihood being their own boss, which can be a very rewarding experience. However there are pitfalls you’ll want to avoid when going this business route. If Read More

You have finally opened your retail shop and it’s time for the grand unveiling. You want it to be an event that attracts customers, garners attention, kick-starts your profits and eventual success. To make your grand opening a grand affair, take your time to prepare for the best and take advantage Read More

The ladies behind the Blog Awards Ireland 2012 - Lorna Sixsmith of Garrendenny Lane Interiors and WriteOnTrack, Amanda Webb of Spiderworking and Beatrice Whelan of Sage Ireland tell me about arranging the upcoming awards. Read More